the challenge

• Execute an event for Brazilian men and women visiting Aspen during their Carnival holiday at the Aspen Moncler boutique

• Connect Moncler with the top Brazilian consumers to drive sales

our approach

• Capitalize on the large number of Brazilians who will be in Aspen and direct them to the Moncler boutique

• Guarantee a high number of guests looking to shop

• Guarantee socials to increases opportunities for print and digital press coverage

the results

• 75 Brazilian influencers attended the Moncler event in Aspen

• Significant sales during the event

• Significant Brazilian press coverage