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the brand

Launch of Book Irreverent Carine Roitfeld in Sao Paulo

the challenge

Bring luxury market buzz to the Livraria da Villa of Shopping Cidade Jardim, the key Sao Paolo shopping destination of Brazil, with a Carine Roitfeld book signing and simultaneously opening a Vladimir Restoin Roitfeld curated retrospective entitled “Nicolas Pol: Brazil.”

Initiatives

Book Launch party in Sao Paulo at MallBookstore f o llowed by a private dinner at Mall’s owners home

  • Press coverage worldwide
  • Increase of 25% of sales on the day of the event at mall
  • Sales of 1000 copies of Carine’s book
  • Development of partnership with Carine and CJ Mall
  • Future projects inlcuding a Mall Campaign