the challenge

Connecting Barney’s with key Brazilian demographic influencers and tastemakers, in order to have the brand’s voice be heard.

our approach

• Providing Barney’s executives with key market research about the Brazilian elite traveler demographic.

• Creation of full-calendar year timeline with recommended activities within the Media PR/Advertising realms, Special Events and VIP Influencer Engagement actions

• Creating one-on-one relationships (resulting in placements) for the brand with Brazilian editors in fashion, life- style, specialty and regional magazines as well as daily newspapers, influential bloggers and broadcast media

the results

•  Execution of Luncheon at Barneys Penthouse hosted by Barney’s creative ambassador Simon Doonan

• Attendance of 25 of the most influential women in Brazil, whose families are listed in the Forbes List

• Significant increase of sales the day of the event