developing an emerging brand

the challenge

The designer wanted to not only expand distribution within the Americas, but also be repositioned in the market.

Our Approach

Network worked with the designer to merchandise the collection appropriately into a separate costume and fine jewelry line, strategically selling the collection to the top retailers in the region.

Network also developed a second line: “Bidermann” that was launched exclusively with Barney’s. This in turn developed the business relationship with the retailer resulting in a significant business partnership to sell the main Aurélie Bidermann line at the main floor a year later.

the results

Network repositioned the collection to Main Floor of Bergdorf Goodman among the designers key competitors. Then sold the collection to most prestigious stores in the world including Neiman Marcus Group, Saks Fifth Avenue and Barneys.

Network tripled Sales Goals for the Spring 2013 season and expanded sales into key markets in the Americas.