the challenge

Known in her native country of Brazil for her talent in fine jewelry design, Ana Khouri wanted to expand her namesake brand into the US market.

Our Approach

• Work with the designer to customize the collection for the US market and strategically sell to only the top US retailers.

• Develop a strong PR campaign to promote brand and designer awareness before the designs hit stores.

the results

• Placements in all top tier fashion magazines.

• A devoted celebrity following.

• Distribution in the most prestigious retailers such as Barney’s, Net-a-porter and Dover Street Market.

• Immense brand awareness within the fashion industry.