Known in her native country of Brazil for her talent in fine jewelry design, Ana Khouri wanted to expand her namesake brand into the US market.
• Work with the designer to customize the collection for the US market and strategically sell to only the top US retailers.
• Develop a strong PR campaign to promote brand and designer awareness before the designs hit stores.
• Placements in all top tier fashion magazines.
• A devoted celebrity following.
• Distribution in the most prestigious retailers such as Barney’s, Net-a-porter and Dover Street Market.
• Immense brand awareness within the fashion industry.