the challenge

•  Position the collection as the first ever Brazilian luxury shoe brand to compete side-by-side with renowned shoe designers.

• Open distribution in the US and later worldwide.

• Create immense brand-awareness within the fashion industry.

Our Approach

• Establish long term relationships with key fashion institutions, leader and retailers.

• Build brand awareness for Alexandre Birman in the eyes of the CFDA, Vogue’s Editor in Chief Anna Wintour, celebrities, editors and stylists by launching 360 degree public relations platforms.

• Develop a strategic wholesale campaign to distribute the shoes to consumers worldwide.

the results

• Placements in all top tier fashion magazines.

• A devoted celebrity following.

• Stock in the most prestigious US department stores and boutiques worldwide including Saks Fifth Avenue, Bergdorf Goodman and Printemps.